where does geothermal fit into your company

Where does geothermal fit into your company?

I made 9 stops today with my Tetco rep, and that essential was the question we were asking.  Some people are well entrenched in the geothermal market, some offer a price up when asked, and others choose to focus on other facets of the industry.

Which approach is the right approach?  All of them could be, it really depends on where you want to focus your business.

Right now, geothermal is making good money for the companies involved with it.  It is that in mind that I ask a second question.  Where CAN geothermal fit into your company?

The truth of the matter is that I was asked these same questions today and with a little bit of prodding I began to easily see some opportunities that I missed out on earlier.

Starting the day out today, I fell into the "ill know about geo and give a price when asked" category.  Its sort of odd really, because since LP cost hit $5.00 a gallon this past February I have been pushing dual fuel systems hard because the payback just makes sense for us to offer it, even if we are there for a simple repair on a system and LP is present.

But the money saving potential that is true with a dual fuel system (they cut LP usage by a 1/3 on average) is doubly true with geothermal.  Yes, the average user can cut their LP bill by 2/3 when switching to geothermal!

My challenge for the week is a simple one, and can be done by everybody fairly easily:  when giving a quote, any quote, provide a quote for geothermal as well, every time.

With Tetco, not only do we have all in one packaged units, but we also have a split system offering.  You can sell your furnace like you always have (even if it is that Carrier, Bryant, or Trane label) but when you are talking the cooling side, you can offer a tax credit eligible system by using the Tetco coil and the Tetco split system.  They have indoor and outdoor series, so we can make all applications work.  With this combination you now have a duel fuel system where we are a geothermal heating and cooling system with a propane backup.  (By the way, that 30% tax credit has no cap limit and is good for second homes as well.)

My suggestion if you are going to take me up on my challenge, dont just show them the cost difference of the product today, but give them a picture of the total system costs, including fuel, for 5,10, and 20 years.  We can do this with Wrightsoft for you, or there is a program offered by Tetco that can help as well.

I believe that geothermal CAN fit into your business and it can help your net profit increase as well.