Mike, the Goodman trainer was still pouring out all sorts of knowledge but there was one story he told of a friend of his that was looking to have his house painted.
It goes something like this:
The friend gets a referal from another friend.
Contractor comes out, bids the job and gives his price.
Mikes friend asks him if he was making money or just getting by.
Mikes friend challenges him with this observation: much of your business is referral, on your next quote double it and see what happens. He hooked him in by volunteering to pay the "normal" price if they didn't buy.
Story goes on that the first quote didn't even balk at the price and asked him when he could start.
The contractor was shocked but pleasantly surprised. And was excited!
So excited that the next house, he tripled the price he would have asked for at the beginning of the day. And the home owner asked, when can you start.
Bedtime rolled around and I was sitting with Ryan. He had just listened to some intense industry conversations and I was curious what all he picked up (truth be told, all us dads want our boys to follow in our footsteps, right?)
Here is what stuck with Ryan:
Dad, if that painting guy could triple his price and still get jobs, he was way too cheap.
